Privacy Policy

Last updated: November 2024

1. Introduction

Base-mist ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard personal information when you use our website and services.

We operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For detailed information about your rights under these regulations, please see our separate GDPR page.

2. Information We Collect

We may collect and process the following categories of personal data:

Information You Provide

• Name and contact details when you complete enquiry forms
• Service preferences and requirements
• Correspondence records when you contact us
• Emergency contact information for service users
• Health and mobility information relevant to service provision

Information Collected Automatically

• Technical data including IP address, browser type, and device information
• Usage data showing how you interact with our website
• Cookie data as described in our Cookie Policy

3. How We Use Your Information

We use personal data for the following purposes:

• Responding to enquiries and providing requested information
• Delivering and improving our safety monitoring services
• Processing service agreements and managing accounts
• Communicating service updates and relevant information
• Meeting legal and regulatory obligations
• Analysing website usage to improve user experience

4. Legal Basis for Processing

We process personal data under the following legal bases:

• Contract: Processing necessary to fulfil our service agreements
• Consent: Where you have given explicit permission for specific processing
• Legitimate Interests: Processing necessary for our business operations where this does not override your rights
• Legal Obligation: Processing required to comply with applicable laws

5. Data Sharing

We may share personal information with:

• Emergency services when responding to alerts
• Designated emergency contacts nominated by service users
• Service providers who assist with our operations (under strict data protection agreements)
• Regulatory bodies when legally required

We do not sell personal information to third parties for marketing purposes.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods depend on the type of data and applicable legal requirements. Service records are typically retained for seven years following the end of a service agreement.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, staff training, and regular security assessments.

8. Your Rights

Under data protection law, you have rights including:

• Access to your personal data
• Correction of inaccurate data
• Erasure of data in certain circumstances
• Restriction of processing
• Data portability
• Objection to processing

To exercise these rights, please contact us using the details below.

9. International Transfers

We primarily store and process data within the United Kingdom. If data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with data protection legislation.

10. Changes to This Policy

We may update this privacy policy periodically. Significant changes will be communicated through our website or direct notification where appropriate.

11. Contact Information

For questions about this privacy policy or our data practices, please contact:

Data Protection Officer
Base-mist
47 Cathedral Street
Manchester, M4 3BG
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.